«Life is full of curves!» He could have ended up as a commune trader. The fact that he was spared this dreary fate has to do with the fact that Silvio Denz “clicked” emotionally at some point.

The entrepreneur relies on the French crystal manufacturer Lalique, which he is expanding into a global luxury brand, and on wineries – including in Bordeaux. His investments include first class hotels and restaurants. The Basler laid the foundation with the Alrodo perfumeries, which he made into the largest chain in Switzerland before he sold them to Marionnaud.